Here at Ultraspeed while we can certainly say we provide some of the best Managed Hosting services on the market – we can’t lay claim to predicting the future. Which is why we’ve asked some of the our friends and clients who are doing wonderful things in the online world to let us know what they think are the top three things to look out for in 2011.
Phil Crawley a Senior Systems Engineer at John Brown Media Group is the brave first volunteer to let us know what he thinks are the 3 big stories to watch for 2011.
1. Google vs. Apple
The growing rivalry between Apple & Google that originally started in the mobile space will continue to expand as Google expands it services into more of Apple’s key markets. The introduction of Android phones has proven to be a serious challenge to the iOS ecosystem. the introduction of Android tablets will spur competition in this space leading to innovation and lower prices. The ongoing feud between the two companies which has recently seen Google removing support for H.264 through the < video > tag in HTML5 will escalate, eventually leading to Apple removing Google’s mapping solution & default search provider status from all iOS devices.
2. Growth of Apps:
The term App didn’t exist in its present form 3 years ago but now everything can use apps, from your TV to your Ford car and everything in between. This continued growth will be fueled by companies that want to try and add value to their products through small software offerings as businesses try to target the largest platforms and customer bases. The silo-ed approach with separate apps and business models for each platform will prevent businesses targeting all devices, the smarter approach will be to build platform agnostic solutions with HTML5 as all modern devices seem to come with a HTML5 compliant browser.
3. Traditional v. New Media
Traditional print powerhouses both publishers and media agencies will continue to fail to understand the opportunity that digital distribution and lack of physical constraints brings. The market will continue to be flooded with digital magazines that are little more than interactive PDF’s but with the feature interview recorded on video rather than typed out. This will be exacerbated by newspapers’ inability to come up with a suitable method for charging for content, inevitably leading to more newspapers going bankrupt. Television companies will breathe a sigh of relief as digital distribution and cable cutting fail to materialise in sufficient numbers to threaten their existing model, smaller production companies might be tempted to try the pay-per-episode distribution offered by services such as iTunes.
>John Brown Media Group (JBMG) is the world’s biggest provider of content to some of the world’s biggest companies. With dedicated divisions in Magazines, Digital, Catalogues, Kids and clients such as John Lewis and Nickelodeon, John Brown’s award-winning creative, strategic, account and commercial teams are the best in the business.
